Size – Smaller fonts are more challenging to read on computer screens, and larger fonts are more difficult to read on paper.Character – The right character can make your logo distinctive and memorable.Colour – The right colour can add value to your logo.In addition to choosing a typeface, you should consider other factors such as: The wrong font may make your logo look amateurish or cheap, or the right font may cost you thousands of dollars. So, it makes sense to choose a suitable typeface for your logo.Ĭhoosing a suitable typeface for your logo can be tricky. ![]() ![]() It’s the first thing people see, and the impression that it creates in mind is often the first one they have of your company. ![]() Your logo is an essential part of your business identity. Conclusion Why Does Choosing the Best Font Matter?
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